Grand Strand Neighborhoods
Myrtle Beach neighborhoods.
By Devin Day, Operations Officer & licensed MLO · Chapter3 Realty · Updated August 29, 2026
Every Grand Strand submarket trades differently. Price, inventory, rental demand, and short-term-rental rules all vary by town. Explore the data and investment profile for each Myrtle Beach area submarket. You can also search the 3D map.
Common Questions
Frequently asked questions
How many submarkets does Chapter3 cover?
Nine core Grand Strand submarkets: Myrtle Beach, North Myrtle Beach, Surfside Beach, Garden City, Murrells Inlet, Pawleys Island, Little River, Carolina Forest, and Conway.
Why analyze submarkets separately?
Price, inventory, rental demand, and short-term-rental rules vary widely between Grand Strand towns. A number that is true for Myrtle Beach may be wrong for Conway or Pawleys Island.
Compare the nine
Which Grand Strand submarket fits what you are trying to do
Nightly-rental figures are the average across every active listing in each market, part-time ones included, so a well-run property earns more than the number shown. Conway and Little River are yearly-rental markets that also carry some nightly supply. Carolina Forest carries none. Open a submarket for the full picture.
| Submarket | Primary strategy | Avg annual revenue | Occupancy | Nightly rate | Listings |
|---|---|---|---|---|---|
| Murrells Inlet | Short-term rental | $38,356 | 37.7% | $406 | 461 |
| Surfside Beach | Short-term rental | $35,482 | 34.2% | $415 | 538 |
| Garden City Beach | Short-term rental | $33,942 | 36.2% | $372 | 395 |
| North Myrtle Beach | Short-term rental | $28,667 | 32.2% | $374 | 4,406 |
| Pawleys Island | Luxury short-term | $27,953 | 33.4% | $392 | 428 |
| Conway | Long-term rental | $21,285 | 34.7% | $245 | 106 |
| Myrtle Beach | Short-term rental | $20,946 | 33.2% | $253 | 8,583 |
| Little River | Long-term rental | $12,243 | 30.3% | $202 | 171 |
| Carolina Forest | Long-term rental | No nightly-rental market; judge it on yearly rent and schools | |||
AirROI, data through 2026-08-08. Carolina Forest checked the same day and has no published market.
Start here
Start from what you are trying to do
Nine submarkets is a lot to read through. Find the line that matches your plan and start on that page.
Start with Murrells Inlet and Surfside Beach. They lead the Strand on average annual revenue and nightly rate, because the south end is mostly whole houses rather than one- and two-bedroom condos.
Start with Conway and Little River. Both are yearly-rental markets inland or up the coast, with the lowest entry prices on the Strand and tenant demand that does not depend on the summer.
Start with Carolina Forest. It is the master-planned inland corridor, the HOAs require long leases rather than nightly stays, and tenant demand follows the school attendance zones.
Start with Myrtle Beach or North Myrtle Beach. They hold the great majority of the Strand's listings, so there is always inventory, always comparable sales, and always a buyer when you sell.
Start with Pawleys Island. Higher nightly rates, lower occupancy, an older and higher-end housing stock, and a buyer pool motivated as much by using the place as renting it.
Start with Garden City. The peninsula has ocean on one side and the inlet on the other, and creek-side homes with dock access sit well below the oceanfront blocks.