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North Myrtle Beach Investor Report

North Myrtle Beach Real Estate Investing

North Myrtle Beach is the family-beach short-term rental market: medians roughly $399,000 to $415,000, rentals allowed citywide, and a licensing regime still in draft.

By Devin Day, Operations Officer & licensed MLO · Chapter3 Realty · Updated August 29, 2026

At a glance

Primary strategyShort-term rental
Core inventoryBeach houses & condos
Beach accessDirect oceanfront
STR regulationGenerally permitted

Real estate investing in North Myrtle Beach, SC

North Myrtle Beach is the Grand Strand's family-and-golf beach. Made up of the historic sections of Cherry Grove, Ocean Drive, Crescent Beach, and Windy Hill, it draws repeat vacationers who return to the same streets year after year. That repeat demand gives the short-term rental market a steadier, more loyal base than the high-churn Myrtle Beach strip, and it supports a higher-end inventory of beach houses alongside the condos.

The city is its own municipality with its own character. It is quieter and more residential than Myrtle Beach, leans toward families and golfers rather than the boardwalk crowd, and includes the Ocean Drive section that anchors the region's shag-dancing culture and its spring and fall SOS festivals, which extend the rental calendar into the shoulder seasons.

North Myrtle Beach property types and pricing

North Myrtle Beach offers a genuinely mixed inventory: oceanfront and second-row condos, channel and canal homes in Cherry Grove with private docks, and larger single-family beach houses that sleep ten or more and command strong weekly rates in summer. The larger homes carry higher entry prices but can produce outsized peak-season revenue when they are positioned for big family groups.

Cherry Grove's tidal channels are a distinct niche. Homes on the channels offer boat and fishing access that pure beach blocks do not, and that feature carries its own demand from a specific buyer and renter. Pricing across the city runs from entry condos into the multi-million-dollar range for prime oceanfront houses.

Where investors are looking in North Myrtle Beach

The city's four historic sections each behave a little differently. Cherry Grove draws investors to its tidal channels, where dock access commands a premium. Ocean Drive is the walkable, festival-anchored core with steady repeat demand. Crescent Beach and Windy Hill round out the oceanfront with a mix of condos and houses. Just inland, Barefoot Resort along the Intracoastal Waterway adds golf-community and waterway inventory that broadens the buyer pool beyond pure beach product.

The North Myrtle Beach rental market

Short-term rental is well established and broadly accepted here, which is part of the appeal: it is a purpose-built vacation market rather than a residential one fighting over rental rights. The larger beach houses in particular benefit from group travel, where a single booking covers what several condo bookings would. Long-term rental exists but is secondary to vacation rental.

As everywhere on the Strand, the specifics still matter. HOA rules vary building to building and community to community, and the city administers business licensing and accommodations tax on short-term rentals. The seasonal revenue curve mirrors the regional pattern, with the shag festivals adding useful shoulder-season pop that the pure-summer markets lack.

Typical short-term rental occupancy by month
0%25%50%75%100%Jan: 23% occupancy23%JanFeb: 29% occupancy29%FebMar: 42% occupancy42%MarApr: 59% occupancy59%AprMay: 66% occupancy66%MayJun: 81% occupancy81%JunJul: 88% occupancy88%JulAug: 79% occupancy79%AugSep: 61% occupancy61%SepOct: 56% occupancy56%OctNov: 33% occupancy33%NovDec: 23% occupancy23%Dec
Typical short-term rental occupancy by month (illustrative)
MonthOccupancy
Jan23%
Feb29%
Mar42%
Apr59%
May66%
Jun81%
Jul88%
Aug79%
Sep61%
Oct56%
Nov33%
Dec23%

Illustrative seasonal pattern for Grand Strand short-term rentals. North Myrtle Beach often holds shoulder seasons slightly better thanks to golf and festival demand.

Short-term rental data · North Myrtle Beach

$28,667
average annual revenue
32.2%
occupancy
$374
average nightly rate
4,406
active listings

The strongest tenth of listings here gross $8,753 a month or more; the median listing makes $2,729. June is the strongest month and January the weakest. Averages cover every listing in the market, including part-time ones, so a well-run property can sit well above them. Compare all nine submarkets. AirROI, data through 2026-08-08.

How rental returns work in North Myrtle Beach

Returns on the larger beach houses are a revenue-per-booking story. A single group rental can cover what several condo bookings would, but the expenses run high: professional cleaning of a large home, landscaping, pool service where applicable, and management. Run the full-year net, not the summer gross, and weigh peak weekly rates against the slower months. The houses that clear the best returns are the ones positioned for big families and reviewed well enough to earn repeat bookings.

Financing an investment property in North Myrtle Beach

Single-family beach houses generally finance more conventionally than condotels, which is part of their appeal, but second-home and investment-property loans still carry higher down payments and rates than a primary residence. DSCR financing, which qualifies on the property's rental income rather than your personal income, is a common path for investors here. Line up the loan type before you shop so your offer is credible.

North Myrtle Beach rules and costs that move the numbers

Budget for the rules and the taxes, not just the mortgage. South Carolina taxes non-owner-occupied property at a 6 percent assessment ratio versus 4 percent for a primary residence, so an investment beach house carries a heavier tax line. Confirm the current rate for the parcel. Short-term rentals also remit state and local accommodations taxes and need proper licensing. On top of that, oceanfront and Cherry Grove channel homes sit in flood zones, so a real flood-insurance quote belongs in your numbers before you fall for the view.

The North Myrtle Beach investor thesis

  1. 01Larger beach houses positioned for family groups can outproduce condos on peak-season revenue per booking.
  2. 02Cherry Grove channel homes are a defensible niche: dock access draws renters and buyers that beach-block inventory cannot.
  3. 03Repeat, loyalty-driven demand makes revenue here steadier and easier to forecast than the high-churn strip.
  4. 04Golf and shag-festival demand lengthens the rental calendar into spring and fall.

What a first North Myrtle Beach deal looks like

A common first move here is a three or four-bedroom beach house positioned for family groups, bought with a clear-eyed view of the full-year calendar. Estimate the slow months, not just peak summer, confirm the community allows the rental frequency you need, get the elevation certificate and a real flood quote, and price in professional cleaning and management for a larger home. A well-reviewed house that sleeps a big group can outproduce two condos, but only when the operating costs were in the model from the start.

What to watch before you buy in North Myrtle Beach

  • Entry price on houses. The big beach houses cost more up front, so peak revenue has to carry more property. Estimate the full year, not just July.
  • Flood and elevation. Cherry Grove and oceanfront blocks sit in flood zones. Get the elevation certificate and a real insurance quote before you commit.
  • HOA and community rules. Some communities restrict rentals or short minimum stays. Confirm per address.

Where North Myrtle Beach sits, and how it is governed

North Myrtle Beach is an incorporated Horry County city of roughly 17,000 to 18,000 residents, formed in 1968 by merging four beach communities that people still use as neighborhood names: Cherry Grove, Ocean Drive, Crescent Beach, and Windy Hill. Because it is its own city, it runs its own short-term-rental permitting, which is more structured than the surrounding county.

The North Myrtle Beach market right now

Median sale prices ran roughly $399,000 to $415,000 in early 2026 per Redfin and Zillow, trending a few percent below the 2025 peak. The internal spread is wide: two-bedroom condos start in the $200,000s and around a $268,000 median, while single-family homes carry a much higher median (well into the $600,000s), and Cherry Grove oceanfront and canal homes routinely exceed $1 million. Treat the headline median as a blend and price by segment and section.

Short-term rental rules in North Myrtle Beach

North Myrtle Beach allows short-term rentals but regulates them actively. Operators need an annual short-term-rental permit and a business license, the property must pass a physical and fire-safety inspection, and every rental must have a Responsible Local Agent on file. An owner can serve as their own agent only if they live within 30 miles; otherwise they must appoint a licensed property manager or brokerage, which matters for out-of-state buyers. Rentals are limited to specific zones (resort-residential and similar), and an HOA can add its own limits. See the North Myrtle Beach code of ordinances. If you are not sure who you could name as your responsible local agent, talk to your Chapter3 agent; we can serve in that role or connect you with a licensed local manager who meets the city requirement. Every jurisdiction's licenses and taxes: short-term rental rules by city.

What it costs to own in North Myrtle Beach: the 4 percent versus 6 percent property tax rule

South Carolina assesses an owner-occupied primary residence at a 4 percent ratio with the owner-occupant school credit, and a second home or investment at 6 percent with no credit, so the effective property tax on the same home can be close to double when it is not your primary residence. See the South Carolina Department of Revenue for the assessment-ratio rules. Full county math, with a calculator: Horry County property taxes.

Flood zones and insurance in North Myrtle Beach

Flood risk is a core cost factor on the North Strand. Public First Street data reported by Redfin flags a large share of North Myrtle Beach properties (around 44 percent) as facing elevated flood risk over a 30-year horizon, and Cherry Grove's canals and marsh edges carry particular exposure. Pull the FEMA flood map and, on low-lying or oceanfront lots, an elevation certificate before you commit. What the three coastal policies cost: coastal home insurance costs.

North Myrtle Beach lifestyle and amenities

North Myrtle Beach has a distinct identity from Myrtle Beach: Ocean Drive is the home of the shag (the state dance) and a walkable Main Street, Cherry Grove offers a fishing pier and a wide tidal marsh, and Barefoot Resort brings four championship golf courses and a marina on the Intracoastal. McLeod Seacoast provides local hospital care, and the overall feel is more residential and family-oriented than the entertainment core to the south.

Schools serving North Myrtle Beach

Public schools fall within the North Myrtle Beach attendance area of Horry County Schools, including Ocean Drive Elementary, North Myrtle Beach Middle, and North Myrtle Beach High. Assignment is by address, and Chapter3 will confirm the exact schools for any property against the district attendance-boundary map.

Chapter3 does not rate schools as good or bad; that is your call to make from the full record. The honest way to research a school is to read the official, neutral sources directly: the South Carolina Department of Education school report cards publish state accountability ratings, test performance, and graduation data for every public school, and GreatSchools aggregates ratings and parent reviews. Read both, visit the school, and talk to families in the specific attendance zone. The report card also publishes SAT and ACT averages, Advanced Placement and dual-enrollment participation, college-and-career readiness, dropout rate, and chronic absenteeism. Ask your Chapter3 agent and we will pull the report card and enrollment details for any address alongside you.

Buying in North Myrtle Beach to live, not just to rent

Most of what is written about North Myrtle Beach is aimed at investors, but a large share of buyers here want a primary residence or a second home, and the questions are different. If you are buying to live, weigh the year-round feel of the section you choose (Ocean Drive has a walkable Main Street and shag-dancing culture, Cherry Grove is quieter and marsh-facing), golf-cart access, proximity to McLeod Seacoast for healthcare, and how seasonal the street gets in summer. Condo buyers should scrutinize the regime (HOA) fees and the reserve study, because coastal insurance has pushed dues and special assessments up across the Strand.

The primary-versus-second-home decision also changes your tax bill directly: a primary residence is assessed at South Carolina's 4 percent ratio with the owner-occupant school credit, while a second home is assessed at 6 percent with no credit, so budget for the higher effective rate if this will not be your full-time home. For a live-in buyer, resale, walkability, flood elevation, and HOA rules usually matter more than nightly-rate projections, and we weight the search accordingly.

Read the North Myrtle Beach HOA rules before you commit to a house

In a market this HOA-heavy, the covenants matter as much as the house. Before you make an offer, read the association's bylaws and rules, because they can restrict short-term and long-term rentals, pets, parking, golf carts, fences, exterior changes, and more. The classic trap: you have spent years training your dog to walk off leash, then buy into a community with a strict leash rule and lose the thing you valued most. That is a fixable mistake if you catch it before closing and an expensive one if you do not.

Ask us and we will get you the governing documents for any community, from our own files if we already have them or by requesting them for you if we do not, so you read the real rules and not a listing summary. It is also why, when you call a Chapter3 agent, we ask a lot of questions about you and how you actually live. We would rather spend the extra time up front than match you to a home with a rule or an HOA that blocks what you enjoy or turns out to be a poor investment.

What it is like to live in North Myrtle Beach

For a primary residence or a full-time second home, the day-to-day here is quieter and more settled than the Myrtle Beach core. Ocean Drive has an actual walkable Main Street and is the historic home of the shag, South Carolina's state dance, so there is a real downtown to live near rather than just a strip of rentals. Cherry Grove, at the north end, is calmer and marsh-facing, with a fishing pier and tidal creeks instead of nightlife. Golf carts are a normal way to get around; South Carolina allows registered carts on secondary roads in daylight within a few miles of home.

Everyday life is well covered: grocery and retail along Highway 17, four championship courses and a marina at Barefoot Resort, and McLeod Seacoast for hospital care. Commutes are short for residents who work locally, and the community feels genuinely year-round outside the summer peak. As a live-in buyer, the things worth checking before you fall for a house are the flood elevation and insurance cost for the exact lot, the regime or HOA dues and reserve study on a condo, and the community rules covered below, rather than nightly-rate projections. Those are the numbers that shape daily life here.

North Myrtle Beach community stats

Official figures from government sources, with no interpretation added. The links go to the source so you can read the full data yourself.

Population & income · U.S. Census Bureau

Population (2020 Census)18,790
Population (2000 Census)10,974
Median household income (ACS)$72,722
Persons in poverty (ACS)7.4%

Cost, taxes & risk · government sources

Median owner-occupied home value (ACS)about $452,000  Census
Property assessment ratio4% primary / 6% second home  SC DOR
Flood hazard by addressFEMA Flood Map Service Center
Crime statisticsFBI Crime Data Explorer · SLED

How to pull the crime numbers yourself: on the FBI Crime Data Explorer, choose South Carolina, then select the local agency (the county sheriff's office or the city police department) to see reported offenses by year. On SLED, open the current "Crime in South Carolina" report and find the county and agency tables. Chapter3 will pull the current figures for a specific address with you.

North Myrtle Beach school stats

North Myrtle Beach High School serves the North Myrtle Beach attendance area within Horry County Schools. Figures below are from the South Carolina Department of Education report card and federal education data, with no interpretation added.

North Myrtle Beach High School · SC report card

State report card ratingSubstantially exceeds expectations
Grades served9-12
Enrollmentabout 1,491
Four-year graduation rateabout 83% (state average about 84%)
Math proficiency71% (state average 41%)
Reading and writing proficiency89% (state average 52%)
Student-to-teacher ratio18 to 1

For the elementary and middle schools that feed it, and for any exact address, read the full report cards at the South Carolina Department of Education. Ask your Chapter3 agent and we will pull the report card for the specific school an address is zoned to.

Who North Myrtle Beach suits

North Myrtle Beach fits STR investors who are willing to permit properly and appoint a local agent, second-home owners who want a quieter beach than the Myrtle Beach core, and golfers drawn to Barefoot and the surrounding courses. Because the city enforces its permit and local-agent rules, out-of-state investors here specifically benefit from a local brokerage relationship. If you want zero-regulation nightly rentals, an unincorporated submarket will be simpler; if you want an established, amenity-rich beach town, this is a strong fit.

North Myrtle Beach, including communities like Cherry Grove and Ocean Drive, is known for a quieter, family oriented feel than the central strip while still drawing steady vacation-rental demand. Beach proximate inventory here tends toward established, well kept properties.

Common Questions

Frequently asked questions

Do you need a permit to short-term rental in North Myrtle Beach?

Yes. The city requires an annual short-term-rental permit and a business license, a safety inspection, and a Responsible Local Agent on file. Owners who live more than 30 miles away must appoint a licensed local property manager or brokerage as that agent.

Can an out-of-state owner run an Airbnb in North Myrtle Beach?

Yes, but you must appoint a Responsible Local Agent within 30 miles of the property, so most out-of-state owners hire a licensed local manager or brokerage to meet the requirement.

What are the neighborhoods in North Myrtle Beach?

The city formed in 1968 from four communities still used as area names: Cherry Grove, Ocean Drive, Crescent Beach, and Windy Hill, plus resort communities like Barefoot Resort.

What are property taxes on a second home in North Myrtle Beach?

South Carolina assesses primary homes at 4 percent with a school-tax credit and second homes or investments at 6 percent with no credit, so the effective tax on the same home can be close to double.

Which schools serve North Myrtle Beach?

Public schools fall within the North Myrtle Beach attendance area of Horry County Schools. Chapter3 will confirm the exact assignment for an address on the district boundary map.

Is North Myrtle Beach better for families?

It is known for a quieter, family oriented feel than central Myrtle Beach while still offering steady vacation-rental demand.

How is vacation-rental demand in North Myrtle Beach?

Established and steady, particularly in beach proximate communities like Cherry Grove and Ocean Drive.

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